The happiest merchandise on earth has officially dropped! Starting May 16, 2025, Disneyland Resort kicks off a yearlong celebration honoring 70 magical years—and the merch lineup is nothing short of enchanting. With new collections, dazzling accessories, and nostalgic treasures, there’s something for every Disney fan. Here’s a sneak peek at what’s in store.
The Celebration Collection
Leading the lineup is the vibrant Celebration Collection, blending iconic Disney Parks style with bold colors, character art, and nods to classic attractions. It’s designed for kids, adults, and the forever-young at heart—featuring everything from apparel and accessories to new bubble wands with interchangeable character hats. Each wand lights up and plays sounds that reflect its character’s unique flair.
Beloved brands Loungefly and Dooney & Bourke also return with stylish collaborations perfect for collectors and fashion-forward fans.
The Castle Collection
Inspired by Sleeping Beauty Castle, this collection is pure pixie-dusted royalty. Expect shimmering apparel and sparkling accessories, including exclusive 70th anniversary jewelry designed by Rebecca Hook.
The Vault Collection
Vintage fans, rejoice! The Vault Collection brings retro Disney charm back to life. Featuring rotating "chapters," the first Replica Chapter includes throwback apparel and accessories. The second, Mickey Mouse & Maps Chapter, celebrates the joy of Disneyland’s iconic park maps.
Walt Disney Nostalgia Collection
Pay homage to the visionary himself with the Walt Disney Nostalgia Collection. This elegant series features quotes from Walt Disney and collectibles reminiscent of items from his personal desk—perfect for those who treasure Disneyland’s rich heritage.
Jewelry & Accessories
Add a touch of timeless sparkle with anniversary pieces from Citizen, Bulova, and Pandora. Highlights include a gold-plated Bulova pocket watch showcasing the Disneyland castle and a special charm bracelet collection featuring Sleeping Beauty Castle, Tinker Bell, and more.
Unlock Interactive Fun with the Key to Disneyland
Explore Disneyland Park like never before with the all-new “Key to Disneyland” interactive adventure. Guests can visit each of the park’s nine lands to “unlock” a commemorative keepsake pin and trigger magical moments at each lock station. Progress is saved, so it’s perfect for multi-day visits or one epic day of discovery.
Collectible Medallions for True Fans
The 70th Medallion Collection includes 70 limited-edition two-sided designs featuring characters, attractions, and park icons. Sold individually or in sets, these collectible treasures are a must-have for die-hard Disney fans.
Where to Shop the Magic
Can’t wait? Select items from the Countdown Collection are already available at Elias & Co., The Emporium, World of Disney, and other Disneyland Resort locations. Not visiting California? No problem—select merchandise will launch later this year on DisneyStore.com, making it easy to celebrate from anywhere.
From timeless keepsakes to interactive experiences, Disneyland Resort’s 70th anniversary is bursting with reasons to celebrate happy. Stay tuned for more reveals throughout the celebration!
